
Enabling Diversity in the Workplace
True Diversity challenges its readers and companies to go beyond the pie graph. This book forces the reader to fully understand how their goods and services will reach people of diverse backgrounds. This understanding is essential to optimizing the commercial power of an inclusive organization.
What the Book Talks About
“Diversity: the art of thinking independently together.”
—Malcolm Forbes
The Curse of Knowledge
- Is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand (1)
- Is a cognitive bias that knowing the outcome of a certain event makes it seem more predictable than may actually be true (2)
- (1) Kennedy, Jane (1995). “Debiasing the Curse of Knowledge in Audit Judgement”. The Accounting Review. 70 (2):249-273. JSTOR 248305
- (2) Camerer, Collin; Loewenstein, George; Weber, Martin (1989). “The Curse of Knowledge in Economic Settings: An Experimental Analysis” (PDF). Journal of Political Economy. 97 (5): 1232-1254, doi:10.1086/261651


The Curse of Non-Diverse Knowledge
A homogenous group of smart co-workers tend to see the world through a similar lens. Groups normally align on the best “accepted” solution which unintentionally chokes off innovation outside their agreed upon, narrow view.
When The Curse of Knowledge’s cognitive bias is superimposed on a homogenous, smart group of people—the result is a narrow view of:
- The Customer’s Needs
- Solutions Preferred by Their Customers
- Possible Risks, Threats, and Opportunities
Improve Innovation and Decrease Risk

Yes You Can Measure Diversity Within a Person

What People Say About the Author
“Jesus Leal is one of the most dynamic leaders that I've had the pleasure of working for. He was ahead of his time both strategically and from a perspective diversity and inclusion. Jesus inspired his leadership team to embrace and celebrate diversity long before it was a corporate initiative. Without a doubt, he played a significant role in my development as a people leader!”
Fraternally,
Greg Fenner
Sigma Pi Phi - Epsilon Zeta Boulé
“I met Jesus during my first week in a new job in the US. Immediate connection. For more than 10 years, he has been a challenger, a mentor, and a friend. He made me see strength where there was fear. He talked things over with me tirelessly to help me think and make decisions. He brought light, reality, and possibilities to every conversation. Always available. Always caring. He has been a true champion that always stretches my thinking, makes me laugh, and grow.
Jesus definitely does not fit in a "box". His curiosity, care and passion for people and ideas has no patience for labels, appearances or meaningless protocols. He created teams where people felt fun to be part of. By creating space for each person to be themselves, asking challenging questions and discussing ideas, he establishes a connection with and across the team that transforms and grows products, businesses and, most importantly, people.”
Cintia Piccina
Commercial Oncology
“My name is Carey Humbert, currently working for Amarin Pharma as a Regional Business Manager. With over 20 years in the pharmaceutical industry, there have been mentors along the way that have empowered me to do my job better and grow my career. One individual at the top of that list is Jesus Leal.
Jesus coached me to ultimately become a Master's Club winner at Novartis. He was several levels above, however it never felt that way as he led the Respiratory Business Unit. As a manager of a small rare disease brand, he treated everyone equally and commanded the same expectations and results whether you were a Billion dollar or 900,000-dollar brand. He taught us to think like a customer by understanding a physician’s mindset. He made every manager and representative better at our jobs.
Jesus was also involved in the Woman in Leadership program. | was privileged to represent Novartis as | attended meetings that he led. He believed in diverse organizations and working together to achieve one goal. As my career continues to evolve in marketing and sales, Jesus is still my go-to person to discuss growth opportunities. He has been there every step of the way!”
Carey M. Humbert
Regional Business Manager - Syracuse
Amarin Pharma Inc.
“Jesus Leal is one of the most intelligent, talented, and respecters of women I've know in my 20-year career in pharmaceuticals. He always emphasized to practice and hone one’s skillset to gain a customer’s respect. The truth is, many women due to insecurity or lack of confidence in the workplace may resort to flirting or less than modest dress to engage a customer. Jesus always taught that you can truly be successful simply by sharpening the skills that get the job done, i.e.: open, probe, effectively deliver the message and execute a solid close. Do this and your customers will value you.
Jesus Leal always went above and beyond to help his people develop these skills and confidence not only for the success of his team but for the future success of his people. He is a true leader who truly cares and | will always treasure the lessons learned under his Leadership. Thank you, Jesus!”
Christine Z.
“Jesus Leal is one of the most dynamic leaders that I've had the pleasure of working for. He was ahead of his time both strategically and from a perspective diversity and inclusion. Jesus inspired his leadership team to embrace and celebrate diversity long before it was a corporate initiative. Without a doubt, he played a significant role in my development as a people leader!”
Fraternally,
Greg Fenner
Sigma Pi Phi - Epsilon Zeta Boulé
“I met Jesus during my first week in a new job in the US. Immediate connection. For more than 10 years, he has been a challenger, a mentor, and a friend. He made me see strength where there was fear. He talked things over with me tirelessly to help me think and make decisions. He brought light, reality, and possibilities to every conversation. Always available. Always caring. He has been a true champion that always stretches my thinking, makes me laugh, and grow.
Jesus definitely does not fit in a "box". His curiosity, care and passion for people and ideas has no patience for labels, appearances or meaningless protocols. He created teams where people felt fun to be part of. By creating space for each person to be themselves, asking challenging questions and discussing ideas, he establishes a connection with and across the team that transforms and grows products, businesses and, most importantly, people.”
Cintia Piccina
Commercial Oncology
“My name is Carey Humbert, currently working for Amarin Pharma as a Regional Business Manager. With over 20 years in the pharmaceutical industry, there have been mentors along the way that have empowered me to do my job better and grow my career. One individual at the top of that list is Jesus Leal.
Jesus coached me to ultimately become a Master's Club winner at Novartis. He was several levels above, however it never felt that way as he led the Respiratory Business Unit. As a manager of a small rare disease brand, he treated everyone equally and commanded the same expectations and results whether you were a Billion dollar or 900,000-dollar brand. He taught us to think like a customer by understanding a physician’s mindset. He made every manager and representative better at our jobs.
Jesus was also involved in the Woman in Leadership program. | was privileged to represent Novartis as | attended meetings that he led. He believed in diverse organizations and working together to achieve one goal. As my career continues to evolve in marketing and sales, Jesus is still my go-to person to discuss growth opportunities. He has been there every step of the way!”
Carey M. Humbert
Regional Business Manager - Syracuse
Amarin Pharma Inc.
“Jesus Leal is one of the most intelligent, talented, and respecters of women I've know in my 20-year career in pharmaceuticals. He always emphasized to practice and hone one’s skillset to gain a customer’s respect. The truth is, many women due to insecurity or lack of confidence in the workplace may resort to flirting or less than modest dress to engage a customer. Jesus always taught that you can truly be successful simply by sharpening the skills that get the job done, i.e.: open, probe, effectively deliver the message and execute a solid close. Do this and your customers will value you.
Jesus Leal always went above and beyond to help his people develop these skills and confidence not only for the success of his team but for the future success of his people. He is a true leader who truly cares and | will always treasure the lessons learned under his Leadership. Thank you, Jesus!”
Christine Z.
Reach Out to Us Today
True Diversity is available nationwide through Amazon and Bookshop.org. If you have any questions about the book, please don’t hesitate to send us a message anytime. We’ll get back to you with a reply as soon as possible.